About Hero

We believe movement belongs in everyday life

Not squeezed into schedules or limited to one place, but woven into how people live, work, and recover.
Mission Background
01Our vision

To create a world where fitness feels accessible, flexible, and motivating, wherever life takes people.

02Our mission

To connect people to trusted fitness venues, experiences, and products that fit perfectly their life and ability.

Founder background

From an idea to Fit+

“I know what it feels like to be doing well, and then life changes. A trip, a packed schedule, and suddenly your training rhythm disappears. And the longer you pause, the easier it is to accept the comfortable zone.

I started Fit+ because I believe wellbeing shouldn’t depend on perfect routines or staying in one place. Movement, martial arts, dancing, cardio, golf, swimming, anything you love, should be accessible wherever life takes you.

Fit+ is my attempt to make that simple: the right experiences in your pocket, ready when you are.

We’re a young Finnish company with global ambitions, and we’re always listening for feedback so we can keep improving.”

Andrei Neagu

Andrei Neagu

Founder, Fit+

Built in Finland, shaped by our work lives

Our team is based in Finland and works in the same hybrid, fast-moving environments as the people we build Fit+ for.

We know what it’s like to balance work, family, travel and wellbeing. That perspective shapes every decision we make, from product features to partnerships and communication.

Andrei Negau

Andrei Negau

CEO & Founder

Aya Ahmed

Aya Ahmed

Head of Brand & Marketing

Sini Teikari

Sini Teikari

Chief Growth Officer

Miisa Sivonen

Miisa Sivonen

Business Development Manager

Emmi Kähkönen

Emmi Kähkönen

Business Development Manager

Jaakko Räsänen

Jaakko Räsänen

Partnership Manager

Andrei Morariu

Andrei Morariu

Partner Support

Timo Rongas

Timo Rongas

CTO

What brings us together

A shared commitment to healthier, more human work life

Respect for different bodies, abilities and ways of moving

A belief in simplicity over complexity

A long-term mindset focused on trust and sustainability

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